How to Utilize Site Traffic to Increase Adsense Earnings

If you are one of those who have been running Adsense ads on your site for quite some time now yet you feel you still aren’t making as much cash as you expected, you are not alone. Not generating the expected revenues, down to the traffic levels and click through rates is very frustrating to most people. But it is not a hopeless case.

There are a lot of ways to turn traffic into Adsense income. Here are some of the ways you can turn your web traffic into Adsense traffic.

Have good content

This is the first thing you should do. Tune up your site content. This can be quite a challenge if you are running a forum, but generally, most people can make cash cows of their Adsense sites.

Use effective keywords

Begin by finding out your site’s keywords, and learn to maximize them. A basic SEO (search engine optimization) technique is called keyword density verification. Use an SEO Density Analyzer tool. Here are some of the free ones among many others:

Google rankings 

SEOTOOLS

Ranquest

Webconfs

Next step is to take this word list and use Google Adwords Sandbox or Overture Search Inventory to help you find other words that can perform better than what you are currently using.

Now, based on the keyword suggestions you received, build your site’s content around these keywords. Include these suggested keywords and some other related keywords as often as possible in your paragraphs and the links within your site.

Based on how Google Adsense works, this is a good way to get more related ads in your Adsense banners, which will eventually increase your Adsense earnings. This way, you can also get you a higher Google Pagerank.

Fresh content

Continue to add new content and pages to your site. The more content and pages your site has, the greater chance your site will get more traffic and hits on your Adsense.

Choose the best format

Choosing the appropriate Adsense banner formats and locations for them is very important. Generally, the top earning Google Adsense formats are: large rectangle 336x280, medium rectangle 300x250, and skyscraper 160x600.

Appropriate color for your Adsense ads should be chosen well. Keep the colors as closely related as possible to your site’s color palette or content. Making them too different may repel your site’s visitors instead of attracting them to read.

Position your ads on places where they can most likely generate the highest profit. Many find that the area right before the beginning of the actual content of the site is highly profitable.

If your pages have long text body formats, skyscraper Adsense formats may work better. For sites that contain news or current events, a good place for ads can be at the bottom of the text. The reason behind this is that, after readers are finished with the story, they might look for something else to visit.

If your page is text-heavy, you should utilize more Adsense units. Be careful not to overdo it or else you might get a lower CTR (click through rate) and thus lower your revenues contrary to what you might expect, just because you have inappropriately used this technique. You can use as many three Adsense units. Use these wisely.

To see what ads would be served by your page, you can use the Google Adsense Preview Tool. This is very handy to test and visualize your ads.

Respect and follow the rules

Google has a very strict policy regarding its Adsense usage and click fraud. Read carefully the Google Adsense Policies.

You may use a picture to attract the attention of the reader toward your, but make sure to leave enough room in between the ad and the image just to make sure it will not be regarded as a blatant encouragement to the visitors to click on the links or ads.

There are many other ways to increase Adsense income. As a start, these should work well.